Brand guidelines. orderbird CI.

This is who we are as orderbird and how we express ourselves through our corporate identity.

Who we are

We are the market leader for cloud-based point-of-sale systems in the hospitality industry in Europe, offering and expanding software and integrated payment solutions for neighbourhood businesses. We focus on innovation within financial services accelerated by POS solutions-driven payment services.

orderbird GmbH was founded in 2011 and today employs more than 120 people at its locations in Berlin and Vienna.

Brand Promise

A stable, easy-to-use digital solution that gives our customers a clear competitive advantage.

Mission

We make neighbourhood businesses more successful!

Vision

Our customers are thriving because they get the same advantages from technology, financial services, and data science as their larger competitors.

The Brand

orderbird-img-des-orderbird_pro_restaurant_am_hamburger_bahnhof

Brand Philosophy

We are:
Authentic, Natural, and Confident.

These principles define who we are and describe how we express ourselves to the wider world.

We are authentic, we are a community of people who have hospitality experience and a passion for neighbourhood businesses in our hearts. We don't have to pretend to be experts on neighbourhood businesses, because we are experts.

To us, natural means being ourselves, without living up to a persona or stereotype. We value the uniqueness and diversity of our fellow birds and customers.

We operate confidently because of our expertise, acting proactively to be the best and most reliable partner for neighbourhood businesses. We are not afraid to break new ground in the pursuit of improvement.

These values inspire our claim:

Kasse. Einfach. Sorgenfrei.
A POS that is easy to use and worry-free.

Brand Architecture

As our offering grows and we offer new solutions, honed to new sectors, we need to be clear about how our products fit into the orderbird brand architecture.

orderbird is a branded house, offering:

POS and software solutions for the hospitality sector with orderbird PRO

orderbird MINI is providing an all-in-one cash register for neighbourhood businesses.

MY orderbird, a customer-facing ecosystem that is a service portal and information centre for all our customers.

Communication

orderbird-img-des-customer_support_consultation

Authentic, Natural, and Confident are the guiding principles for all communication. These are extrapolated into how we present ourselves both in words and visuals.

Communication Principles

We communicate as clearly as possible.

We communicate to convince, not to persuade.

We communicate our strengths, not the weaknesses of our competitors.

We communicate with empathy, understanding our customer's perspective and a high level of social awareness of their needs and preferences.

Naming Conventions | Brands

orderbird is always written uncapitalised. Even at the beginning of a sentence.

Do not capitalise the 'o' or write the entire word in all caps.

Never use a dash to connect orderbird to another word, suffix or prefix.

The product labels MY, PRO, and MINI are always written in caps.

The product labels should always be written in conjunction with orderbird, as in