Brand guidelines. orderbird CI.

This is who we are as orderbird and how we express ourselves through our corporate identity.

Who we are

We offer intuitive software solutions for hospitality business in Germany, Austria, and Switzerland. With more than 17,000 customers we are market leader for cloud-based point-of-sale systems with integrated payment systems in Europe.

orderbird GmbH was founded in 2011 and today employs more than 130 people at its locations in Berlin.

Brand Promise

We support restaurateurs as a reliable, approachable partner – with easy-to-use digital solution, honest service and a genuine understanding of their world.

Mission

Gastronomy brings people together. We live this industry from our own experience, which is why we make the complex processes as simple as possible using intuitive and reliable technology.

Vision

We are the reliable digital partner for restaurateurs. We inspire through simplicity, efficiency and personal service – so that restaurateurs can live their passion and focus on what really matters: their guests.

The Brand

orderbird-img-des-orderbird_pro_restaurant_am_hamburger_bahnhof

Brand Philosophy

We are:
Authentic, Approachable, and Reliable.

These principles define who we are and describe how we express ourselves to the wider world.

We are authentic, we are a community of people who have hospitality experience and a passion for neighbourhood businesses in our hearts. We don't have to pretend to be experts on neighbourhood businesses, because we are experts.

We’re human, friendly, and always within reach – whether on the phone, on-site, or via our content. We meet restaurateurs at eye level and make technology feel simple, not intimidating.

Our customers trust us because we’re always there when it matters.
From a stable POS system to 24/7 support and deep industry knowledge – we deliver what we promise.

These values inspire our claim:

Kasse. Einfach. Sorgenfrei.
A POS that is easy to use and worry-free.

Brand Architecture

As our offering grows and we offer new solutions, honed to new sectors, we need to be clear about how our products fit into the orderbird brand architecture.

orderbird is a branded house, offering:

POS and software solutions for the hospitality sector with orderbird PRO

orderbird MINI is providing an all-in-one cash register for neighbourhood businesses.

MY orderbird, a customer-facing ecosystem that is a service portal and information centre for all our customers.

Communication

orderbird-img-des-customer_support_consultation

Authentic, Natural, and Confident are the guiding principles for all communication. These are extrapolated into how we present ourselves both in words and visuals.

Communication Principles

We communicate as clearly as possible.

We communicate to convince, not to persuade.

We communicate our strengths, not the weaknesses of our competitors.

We communicate with empathy, understanding our customer's perspective and a high level of social awareness of their needs and preferences.

Naming Conventions | Brands

orderbird is always written uncapitalised. Even at the beginning of a sentence.

Do not capitalise the 'o' or write the entire word in all caps.

Never use a dash to connect orderbird to another word, suffix or prefix.

The product labels MY, PRO, and MINI are always written in caps.

The product labels should always be written in conjunction with orderbird, as in